Marketing Strategy and Innovation Blog

4 Principles of Effective Navigation for the Web

Imagine that you are in a supermarket buying groceries for dinner. Imagine also that this supermarket does not label what kinds of items can be found in each aisle making it impossible for you to know where to go for the next item on your list. To make things worse, the aisles in the store shift around without warning and you never know quite where you are with respect to the last place you’ve been.

This painfully frustrating scenario seems outlandish, yet many websites put their users in this precise situation.

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Is Your Website Perfect?

What if you could measure how perfect your website was? If you could definitively say that your website was 100%, pure perfection, wouldn’t you grasp the chance to test how it fares in the test? Well, the Social Issues Research Centre (SIRC) recently released the results of a study commissioned by Rackspace Managed Hosting which claims to provide exactly this: the ‘Perfect Website Formula.’

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StumbleUpon Now for Video

On Wednesday, TechCrunch and Mashable reported the release of Stumble Video, the latest offering from StumbleUpon. Like the core offering, Stumble Video allows users to surf through categories based on preferences and previous ratings, serving up videos instead of websites into one central video player. Beyond a great idea, the implementation is clean and engaging, and happily, the interaction is kept consistent through one player with simple choices and great use of iconography.

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Is MySpace Really Bigger than Yahoo?

On Tuesday, Techcrunch reported that MySpace has semi-officially overtaken Yahoo as having the most page views of any internet property. This revelation was met with moderate fanfare, and other prominent industry blogs like GigaOm and Searchblog did not even go there. There is good reason to take this news with a grain of salt, as it is misrepresentative and hides some very important facts.

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Why Don’t Television Networks Get With the Program?

On Friday, Techcrunch reported on a rumor that the major television networks were planning a joint effort to create their own video web site that would offer the networks’ own content. This seemed like a logical move to regain revenue lost to websites that profit from illegally disseminated property belonging to the networks. Alas, these plans soon fell apart when individual networks started to take favor with Google-owned YouTube after receiving payoffs. Not only is this a great case-study of game theory, it is also an excellent example of missed opportunities and foregone revenue.

Why don’t the individual networks make content available on their own websites?!

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Usability Issues Hinder DRM

On Monday, Techdirt writes about the concerns that BitTorrent creator, Bram Cohen has regarding the integration of Digital Rights Management (DRM) into his widely popular “peer distributed” product. As the company approaches launch of a store which will controlled by Windows DRM, the issue of the DRM usability has been called into question.

This is a case in point of businessmen demanding that steps be taken to ensure revenue increases without paying due dilligence to the end-user and the ramifications of a poor user experience. Time will only tell how this negligence will play out, but it’s great to see an executive stepping forward to admit these failures and concerns. With formidable competition in the media download space such as Guba and DRM-free emusic.com the race to provide affordable download services with usable rights protection and platform compatability is at full force. Another player, Spiral Frog is set to enter the space this month.
From the original interview on BitTorrent’s future, Cohen is quoted:

We’re rolling out with some content DRM’d, using Windows DRM, at the insistence of our content partners. We’re very concerned about the usability problems DRM introduces, and are educating our content partners about the lost commercial opportunity.

Unconventional Ways Web Sites Generate Revenue

Almost all web sites generate value for their owners in some way. The modes by which sites create value can be straightforward like direct online sales or less immediate such as helping to build brand or supporting the sales process. While much has been written about conventional revenue channels, little if anything has been discussed about more indirect sources of value. We strongly feel that the indirect sources amount to a very significant and important component of the overall revenue stream and should, therefore, be understood and carefully considered. To this end, this article presents the entire spectrum of ways that web sites can generate value for their owners.

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Structuring Flow of Add-and-Remove List Boxes

Recently, the BayCHI mailing list had an interesting discussion regarding a very common input mechanism with which many of us have grown accustomed: selecting from a group of available items and adding to a congruent set of chosen items. The polemical issue that arises with this selection tool is in its implementation, specifically “should we collect items from left-to-right or from right-to-left?” The easy answer that many will throw out is that for the Western world, we read from left to right and therefore this is the correct way to present it for us Westerners. True, but there is more than meets the eye and by investigating this aspect further, we can reveal other supporting arguments for this presentation.

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Keeping It in Context Part Deux: Contextual Help

In the first installment of this series, we examined how we can enhance search tools by allowing users to set the context of searches. In this article we will examine another key feature that aids users in completing a task within a site: the help link. Particularly, we will examine providing contextual help globally on sites: allowing users to access information pertaining to the specific task at hand.

Contextual help is an integrated means of accessing supplementary information and instructions about a feature or content. Common manifestations of contextual help are:

  • “What’s this?” or “help?” or “[?]” links located near the item of interest that open as a pop-up or more preferable an accessible overlay tooltip
  • Walkthrough tutorials that demonstrate interactions directly on the interface for example, “Show me” help links

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User Experience Design + Web Design + Development

The fields of user experience design, web design, and web development are often at odds with each other. This leads to web sites that are just shadows of their potential, and costs their owners a lot of foregone or lost revenue. Every decision that we make and execute has a real financial consequence, and friction leads to waste.

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